It looks like posting a list of all your competitors on your website is all the rage. SEO experts will argue that you need to be found in search engines when some looks for "better than competitor X".
First step: create a page on your website and optimise it for phrases like "better than competitor X", or "alternative to competitor X".
e.g.: vzaar.com/about/viddler_alternative
Second Step: you link to this page:
Check out the footer on all vzaar.com website. They have links to all the pages created for this purpose.
Third step: you check search engines ranking, and verify that the tactics worked. Which is the case here:
"alternative to viddler" brings up the page listed above.
Still not sure whether it is a good idea or not. And will probably have to test it with a client who is fully aware of the risk of recommending other competitors to his website visitors, before actually advising this "SEO" tactic to clients...
First step: create a page on your website and optimise it for phrases like "better than competitor X", or "alternative to competitor X".
e.g.: vzaar.com/about/viddler_alternative
Second Step: you link to this page:
Check out the footer on all vzaar.com website. They have links to all the pages created for this purpose.
Third step: you check search engines ranking, and verify that the tactics worked. Which is the case here:
"alternative to viddler" brings up the page listed above.
Still not sure whether it is a good idea or not. And will probably have to test it with a client who is fully aware of the risk of recommending other competitors to his website visitors, before actually advising this "SEO" tactic to clients...